In 2020 George decided to make his dream a reality by starting a fly fishing guide service and In The Flow was founded.  George lives in beautiful Lake Geneva, Wisconsin and has been a fly fisherman for the past 30 years. He brings a caring approach, positive energy, patience, and a proven method of casting instruction, reading water, tying flies, and catching fish. George will guide everyone from the beginner who has never picked up a fly rod to an experienced, expert angler.